Do JavaScript Redirects Truly Benefit SEO? Google’s Complex Guidance Explored

An article on Search Engine Journal discusses the implementation of JavaScript redirects and their implications for SEO, emphasizing guidance from Google’s documentation

JavaScript redirects are used to inform users and search engines about URL unavailability, but their effectiveness for SEO remains uncertain. 

While Google’s guidance suggests using them only when alternatives like server-side redirects aren’t possible, it’s a topic of debate. 

Google’s documentation warns that rendering failures may prevent Google from detecting JavaScript redirects, potentially leading to issues like blank pages or soft 404 errors. 

To minimize risks, it’s advisable to avoid reliance on local storage, user permissions, fragment URLs, and maintain consistent signals to search engines.

Source: Warrior Forum

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